So We’ve Moved

Well we’re decided to move this SEO blog to another url.  This means that our old url (http://slxls.com/blog/) will now be 301 redirected to our new location (http://seoly.com/).

I feel that that the new url is much more appropriate and suitable for the purpose of this blog.  Our old url was really just a place where a wide mix of my project have grown.  This blog has evolved, we’ve decided to stop writing crap content, and in doing so it has outgrown its old 5 letter domain for a new catchier one.  It may not be a palindrome, but it is much more memorable, brandable, and just plain better.

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Typography Tips

Capitalization – Do not capitalize an entire sentence or paragraph of text.  This may grab a visitors attention, but capitalized letter are quite hard to read.  It is hard to read capitalized letters because all of the letters are the same size, which makes it hard to see a difference between them.  Capitalizing a word or two is acceptable to provide emphasis, avoid capitalizing large chunks of text at all costs.

Spacing – Ensure that there is enough spacing between your context, links, etc., so that a visitor can see a clear difference between these areas.  Also, it is common to have a larger space between headlines compared to the usual spacing because this allows the headlines to stand out.

Alignment – Left align text.  In some cases it may be appropriate to right align text, but remember that left aligned text is easier to read.  Additionally, you should avoid justifying the text as this makes your context harder to read.  Justifying the text maximizes the width of the columns, and narrower columns are actually easier to read than wider ones.

Font Type – When choosing fonts, try to pick one that fits the theme of your website.  Remember that you can mix and match font types for different parts of your website – ex. titles (h1 tags), content (p tags), links.   When using different font types, ensure that they blend together well and give a solid feel to your website.  Also, always ensure that your font type is readable by your visitors.

Font Size – Choosing an appropriate font size is just as important and picking the right font type.  Usually, webmasters use three different font sizes to distinguish between the main heading, sub heading, and the body context.

Emphasis – Italics or emboldening (bold) can be used for emphasis quite effectively.  Try not to over use italics or bold because if you over do it, then nothing will stick out from the content.

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A Website’s Relationship to the Universe

A website is similar to the universe in many respects. All of the websites and web pages within the World Wide Web are synonymous to the stars, planets, and galaxies of the universe. A website may be quite useful with the information that it provides on a specific topic, however it takes time for this website to become recognized by the surrounding community. Everyday, new things are discovered in our universe, and we have barely touched upon the depth of our world; additionally, new websites are found and links formed. Having a great website with relevant information on a topic does not guarantee a high rank for keywords within search engines, which can help gain visitors and reputation. Advertising campaigns and spreading the word of your site (via user’s positive feedback) can help your website get recognized faster by search engines and related sites, but this process takes time. As the universe continues to expand, we learn more and more about our surroundings; likewise as the internet grows, new websites are found and brought into the light.

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