Only As Good As Your Index Page

Windows Vista Install Fail - you run a blog, then your most recent content is what the majority of people will see. It is crucial that all of your posts, especially your newest posts are up to par.  It’s pretty much the same system as job performance or brownie points.  People only remember what you just did, and fail to remember things that didn’t occur in the recent past.  Your latest few posts gives a first impression to your visitors. First impressions are lasting, and if visitors don’t like what they see on your index page, then they will surely exit your site. In order to keep visitors from leaving your homepage you need to captivate your audience and create content for your customers.  A good website design and layout can grab a users attention initially, but to keep them on your site quality content is essential.

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Who Are You Writing For?

It’s a simple question: Are you writing for people or for search engines?

Writing for search engines is easy.  You take your knowledge about a topic and simply regurgitate it as text as quickly as possible while including those all important keywords.  If you are a bit lazier you might not even write original and just plain bad content, you’ll take an article already written on the issue and simply rewrite it, so that you trick search engines to think its unique content.  And if you are even lazier, you’ll just take that article, run it through a spinner, and repost it to save yourself valuable time.

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Power of Pictures

I used to work as a clerk at a gourmet prepared food shop, and they sold sandwiches for something like $9 each.  People didn’t even hesitate to pay that price probably because they were tourists or they valued the exquisite food that we made.  Anyways, when I was first working there I used to glob dijon mustard on sandwiches like it was mayo.  My boss saw this one day and asked, “Did he ask for excessive amounts of dijon?”  I replied with a hesitant, “Uh no, why?”  She had me taste some dijon, and from then on out I put on easily one tenth of what I used to spread on.  I can laugh about it now, but I still feel bad for all of those unfortunate souls that paid $9 for a sandwich only to have a horribly unpleasant facial expression of shock with eyes wide open.  I learned that more is not always better.

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Linking, Commenting, & Networking

Interacting with the community of your niche is an essential step for success.  If you want people to know your website exists, then you’ll need to start engaging in these activities.

Writing superb content just doesn’t cut it anymore.  You can create a website or blog with cutting edge and novel content, but unless you promote it no one will find it.  Well, a few people might accidentally type in the url for your site and discover it, but the market you are targeting will be oblivious to your existence.  In order for people to find your website, you need to market it.

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Stop Reading & Start Writing

How much time do you spend per day just reading? An hour, two, maybe even more.

If you spent that time writing, how much quality content could you create? A couple fantastic posts probably.

It is time to look at how you budget your time.  I am by no means saying stop reading all of your favorite blog posts, but instead I am pointing out the fact that there should be a balance between how much time you read and how much time you allocate to writing.

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Catch The Clap & Captivate Your Audience

Catchy, creative, and controversial titles can do wonders for your blog posts; they can attract readers, scare readers away, and even drive completely unrelated traffic to your website.  Plus, if you ever let your domain drop, at least someone else will now have a chance to make it into an altogether different website while maintaining your url structure.  Titles grab attention and can stimulate someone’s interest in a subject.  What is a more appealing title or would you more likely click on?

Stop Writing S.H.I.T

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