Effective Resource Management in SERPs

If you can attain the #1 ranking for a (relatively) competitive search term, you can drive a lot of targeted traffic to your website.  Winning the battle for the #1 ranking can exponentially increase your traffic.  Too many people are targeting a range of search terms that is simply too wide.  If you were trying to become a professional athlete, you would not spend time training for every possible sport.  You would pick the sport that has the most potential and run with it.  I’m not saying that you should focus all of your link building efforts on a single term, but shifting the focus of your link building campaigns and resources to your money keyword is an intelligent choice.

Let’s say you have a website that the top 5 keywords driving your traffic is this:

Keyword Visits Last Month % of SE Visits Current Rank
#1 33,118 43.02% 2
#2 7,106 9.23% 2
#3 5,772 7.50% 1
#4 1,851 2.40% 3
#5 1,153 1.50% 5

If you could hypothetically attain #1 ranking for each of those terms that distribution will now look something like this:

Keyword New Visits Last Month Increase in SE Visits New % of SE Visits
#1 117,524 84,406 60.02%
#2 25,217 18,111 12.88%
#3 5,772 0 2.95%
#4 9,277 7,426 4.74%
#5 10,035 8,882 5.13%

The increase in search engine visits is the key number that should catch your attention; it should hit you like a bus.  The benefit of improving keyword #1’s ranking far outweighs that of the other top keywords.

Perhaps you should reevaluate your search engine optimization and link building campaigns, and see where you can reap the most rewards.  Don’t put all of your eggs in one basket, but understand the advantages of utilizing your resources to their maximum potential.

~ by admin on February 6, 2010.

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