Dollarade – The CPALead Alternative?
Dollarade is a CPALead like company that employs a slightly different method for users to complete surveys or offers. The benefit of Dollarade’s gateway is that it only covers the Flash content of your website; this is perfect for tv or movie streaming websites. It allows your visitors to navigate around your website; they can actually see your content without needing to complete a survey. Additionally, the Dollarade gateway will tend to get a higher conversion ratio for the same survey because the user will know that a working video exists on your webpage; whereas with CPALead, they may see a video under your gateway, but they do not know that it works. I have previously compared CPALead revenue against CPM and popup revenue on the same website; the results were an over 500% increase in revenue when CPALead was implemented. I have done a similar comparison of CPALead against Dollarade on the same website:
| Period | Revenue | Page Views | Conv. % | CPM | Other Info |
| July 2009 | 1,028.98 | 153,405 | 19 | 6.71 | |
| August 2009 | 1,449.24 | 193,610 | 21 | 7.49 | |
| September 2009 | 4,003.38 | 426,910 | 19 | 9.38 | Season Started |
| October 2009 | 3,866.42 | 410,275 | 16 | 9.42 | |
| Cumulative 2009 (July-October) |
10,348.02 | 1,184,200 | 18 | 8.74 | CPALead Average |
| November 2009 (7 days in) |
795.84 | 88,238 | 20 | 9.02 | Dollarade implemented |
It is interesting to see that Dollarade ended up generated better revenue overall due to a higher conversion ratio; it is likely that this is because Dollarade uses a slightly different method than CPALead to encourage users to complete offers. Please note that even though Dollarade did generate more revenue per thousand visitors, it was only a slight increase; you should experiment between these two networks yourself to see if your results vary. Also, Dollarade’s greatest strength (only covering Flash content) is also its weakness. If you have a movie or tv streaming website with links to other sources (Supernova, WiseVid, etc.), your visitors will simply be able to click on these links without completing a survey offer. You may need to rework part of your website, so that you are able to implement Dollarade to its full capacity.
I ran the same tests and had a more noticeable difference between Dollarade and CPALead than you. Dollarade increased revenue by around 25% which is pretty impressive!
my earnings weren’t so great, but you made me realize i wasn’t using the gateway to its full potential. people weren’t required to do a survey to get the link to an offsite video, but i just finished converting the link into a iframe so we’ll see how it does now