Parasitical Value Vs. Brand Value

Choosing the perfect domain name for your website can be quite a challenge; generally, you can simplify the process down to two competing factors: parasitical and brand value.  The idea behind parasitical value is to purchase a domain name containing long tail keywords to benefit from organic search.  By looking at search trends in your niche, you can take advantage of the existing organic search.  In short, you want to select an available domain name with keywords that you plan to target in organic search to generate traffic.  Examples of domain names with parasitical value are:

  • keyword-seo.com
  • webmaster-discussion.com
  • keywordseodiscussion.com

The other factor that you should consider when selecting a domain name is brand value.  Brand value refers to how well people will recognize, remember, and associate keywords with your website.  To create a domain with brand value, you want to pick a domain name that is short, catchy, and memorable.  Some examples of domain names with brand value are:

  • digg.com
  • reddit.com
  • slashdot.org

Parasitical value and brand value are competing factors in domain selection.  Unless you are able to purchase a one or two word generic, you will need to choose between parasitical and brand value when choosing your domain name.

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