Google Trends: Correlating Keyword Performance
Google Trends is a very useful tool for evaluating how a keyword is currently performing with regards to it’s previous number of searches. It can be used to verify that a specific keyword searches are remaining constant, growing, or falling. If you then relate this information to your websites performance with regards to this keyword, you can correlate whether your website is increasing, decreasing, or stable in its ranking. Simply have an increasing number of visitors directed to your website from a certain keyword does not mean you are ranking better for that keyword. If the Google trend for that keyword is greater than your keyword trend, that means you are in fact losing ranking and performing worse. For example, if you have a keyword that is generating an average of 100 visits per day in the month of October and in the month of November you get an average of a 200 visits per day, if the Google Trends graph shows an increase from 1.00 (no change) to 1.50 (50% increase), then your website has effectively gained ranking for this keyword during this time period. This is just one method of using Google Trends as a webmaster; there are many alternative uses that is has.