Buying Links Is Improper SEO Practice

Buying links can clearly get you a large amount of links in a short period of time as opposed to organically building these links as your website grows and develops.  “Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.”  Although it may be tempting to buy links to gain an edge in seo, it will likely have greater negative effects than positive ones.  Google has recently started to crack down on websites that buy and sell links.  Websites can experience serious drops in pagerank and their serps due to improper link exchange.  Of course Google will not punish for paid links if they do not find out, but Google is improving their methods for improper link exchange, and it is quite likely that your site will be punish if it engages in these activities.  Instead of wasting time with paid links which will result in Google penalties, you may just want to effectively buy links by buying a website.  Link exchange should be done in an organic manner as this will improve your seo naturally, and you will not have to worry about your website being punished for selling or buying links.

~ by admin on November 17, 2008.

One Response to “Buying Links Is Improper SEO Practice”

  1. […] that websites that do so, will have a lower PageRank and rankings within the Google search engine. Buying paid links is improper seo in the eyes of Google as these links can manipulate search engine rankings. For instance, Stanford […]

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