Why Sell Ad Space to Other Website?

Selling ad space to other related websites can really be a win win for both parties. Personally, I sell banner ad space on my other websites for a set period of time. This means that the advertiser will pay X dollar per 1, 3, 6, etc. months. By selling this ad space, a webmaster guarantees that their website will generate a minimum amount of revenue. CPM, CPC, or CPA ads can be unreliable in generating money because trends change with regards to the amount of visitors, click through rate, and the amount that you make per impression, click, or action. Additionally, banner ads are generally relevant to your website or you can choose to only accept relevant ads, so that the ads truly blend into your web site’s theme. If that is true, then the advertiser can also expect positive results because now they don’t need to worry about if their ad is being properly shown to targeted visitors through some 3rd party advertiser.  Overall selling ad space directly to advertisers can be a beneficial relationship for both parties involved.

~ by admin on February 23, 2008.

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