Google’s Pagerank system, also abbreviated as PR, is complex algorithm that ranks websites and webpages on a 0 to 10 logarithmic scale according to the number of incoming links to that particular page. A link from one webpage to another is in essence a vote for the linked site, however the importance of the webpage with the link scale this vote. This means that a page of greater importance, has a vote that counts more than a page of less importance. Using this and other factors, such as page content, a page’s importance is determined. A page could have 10,000 links pointing to it, yet still have a low Pagerank because the linking webpages have a low importance. Also, a page may only have 10 links directed to it, yet have a relatively high Pagerank because the linking webpages have a high level of importance. Factors influencing a websites Pagerank also include the visibility of a link, placement of the link within the webpage, outbound links from the webpage, and how up to date the linking page is. A useful site to find a website’s Pagerank, as well as, predict its future Pagerank can be found at iwebtool.com. Google combines both Pagerank and a pages content to ensure that searches provide relevant results.
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