{"id":88,"date":"2009-04-05T21:22:52","date_gmt":"2009-04-06T02:22:52","guid":{"rendered":"http:\/\/www.slxls.com\/blog\/?p=88"},"modified":"2010-03-01T10:10:02","modified_gmt":"2010-03-01T15:10:02","slug":"parasitical-value-vs-brand-value","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2009\/04\/parasitical-value-vs-brand-value\/","title":{"rendered":"Parasitical Value Vs. Brand Value"},"content":{"rendered":"<p>Choosing the perfect domain name for your website can be quite a challenge; generally, you can simplify the process down to two competing factors: parasitical and brand value.\u00c2\u00a0 The idea behind parasitical value is to purchase a domain name containing <a href=\"http:\/\/seoly.com\/blog\/2009\/02\/24\/benefits-of-long-tail-keywords\/\">long tail keywords to benefit from organic search<\/a>.\u00c2\u00a0 By looking at search trends in your niche, you can take advantage of the existing organic search.\u00c2\u00a0 In short, you want to select an available domain name with keywords that you plan to target in <a href=\"http:\/\/seoly.com\/blog\/2008\/11\/18\/benefits-of-organic-seo\/\">organic search to generate traffic<\/a>.\u00c2\u00a0 Examples of domain names with parasitical value are:<\/p>\n<ul>\n<li>keyword-seo.com<\/li>\n<li>webmaster-discussion.com<\/li>\n<li>keywordseodiscussion.com<\/li>\n<\/ul>\n<p>The other factor that you should consider when selecting a domain name is brand value.\u00c2\u00a0 Brand value refers to how well people will recognize, remember, and associate keywords with your website.\u00c2\u00a0 To create a domain with brand value, you want to pick a domain name that is short, catchy, and memorable.\u00c2\u00a0 Some examples of domain names with brand value are:<\/p>\n<ul>\n<li>digg.com<\/li>\n<li>reddit.com<\/li>\n<li>slashdot.org<\/li>\n<\/ul>\n<p>Parasitical value and brand value are competing factors in domain selection.\u00c2\u00a0 Unless you are able to purchase a one or two word generic, you will need to choose between parasitical and brand value when choosing your domain name.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the perfect domain name for your website can be quite a challenge; generally, you can simplify the process down to two competing factors: parasitical and brand value.\u00c2\u00a0 The idea behind parasitical value is to purchase a domain name containing long tail keywords to benefit from organic search.\u00c2\u00a0 By looking at search trends in your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,25],"tags":[114,113],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-domains","category-seo-search-engine-optimization","tag-brand-value","tag-parasitical-value"],"_links":{"self":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":9,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}