{"id":578,"date":"2010-04-15T22:11:42","date_gmt":"2010-04-16T03:11:42","guid":{"rendered":"http:\/\/seoly.com\/blog\/?p=578"},"modified":"2010-04-15T22:16:20","modified_gmt":"2010-04-16T03:16:20","slug":"search-rankings-arent-the-end-all-be-all","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2010\/04\/search-rankings-arent-the-end-all-be-all\/","title":{"rendered":"Search Rankings Aren’t The End All & Be All"},"content":{"rendered":"

\"CTR<\/a>Search engine rankings aren’t the most important factor when it comes to harvesting organic traffic; click through rate in the SERPs can play a much larger role than you’ve been led to believe. The leaked AOL search data is the only resource we really have to estimate click through rates on the search engine results page. The majority of people will agree that those values are pretty accurate when it comes to estimating the traffic at a certain rank. What most people don’t realize is by how large of a factor you can skew the respective CTRs at different ranks by simply improving what searchers see.
\n
\nLet’s take a site of mine<\/a> and look at the SERP for it.
\n\"Google<\/a><\/p>\n

It appears that Google added a snazzy feature to see the CTRs of your top search queries in their Webmaster Tools. Here’s my website’s data for the above query:
\n\"Controversialissues.org's<\/a><\/p>\n

So that’s a factor of 4-6<\/strong> times better than the normal CTRs accepted as the standard in our industry.\u00c2\u00a0 How is that possible?\u00c2\u00a0 What’s attracting searchers to my search engine listing?\u00c2\u00a0 Let’s take a step into the mind of a searcher and examine their thought process.<\/p>\n

So what’s working for our website?<\/p>\n