{"id":54,"date":"2009-01-28T14:59:37","date_gmt":"2009-01-28T19:59:37","guid":{"rendered":"http:\/\/www.slxls.com\/blog\/2009\/01\/28\/importance-of-top-search-engine-rankings\/"},"modified":"2010-03-01T10:13:32","modified_gmt":"2010-03-01T15:13:32","slug":"importance-of-top-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2009\/01\/importance-of-top-search-engine-rankings\/","title":{"rendered":"Importance of Top Search Engine Rankings"},"content":{"rendered":"

AOL released the search data of 500,000 users over a 3 month period; however, this information was promptly removed from their website probably due to privacy concerns.\u00c2\u00a0 None the less, the data still got out and from that data the below graph can be constructed:<\/p>\n

\"Top<\/a><\/p>\n

This graph displays the CTR of users for the top 10 search engine rankings.\u00c2\u00a0 At a glance, a webmaster can clearly see the importance of obtaining a search engine ranking of #1 for their website instead of #2 or #3.\u00c2\u00a0 A #1 ranking brings ~4 time more traffic than #2, ~5 times more traffic than #3, and ~7-15 times more traffic than #4-10.\u00c2\u00a0 As webmasters this tells us something very essential to taking advantage of organic search<\/a>, it is vital to focus your efforts to attain #1-3 ranking for your targeted keywords.\u00c2\u00a0 Instead of targeting a multitude of keywords and aiming to get them on the front page of the serps, you would be better off targeting a single keyword phrase and attaining a #1 ranking for it.\u00c2\u00a0 Additionally, the next graph shows the differences in the serps pages 1-4:<\/p>\n

\"Search<\/a><\/p>\n

Even if you are unable to rank in the top 3 rankings for your keyword terms, attaining a rank on the front page can produce noticeable improvements.\u00c2\u00a0 A change in your serps from #11 to #10 will give you ~4.5 times more search engine traffic for that keyword phase.\u00c2\u00a0 It is necessary that you account for search engine ranking CTR with seo.\u00c2\u00a0 A single bump up in rankings can have a drastic effect on CTR.\u00c2\u00a0 Be aware with seo on your website, so that you benefit the most from organic search.<\/p>\n","protected":false},"excerpt":{"rendered":"

AOL released the search data of 500,000 users over a 3 month period; however, this information was promptly removed from their website probably due to privacy concerns.\u00c2\u00a0 None the less, the data still got out and from that data the below graph can be constructed: This graph displays the CTR of users for the top […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,25],"tags":[103],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-search-engines","category-seo-search-engine-optimization","tag-search-engine-rankings"],"_links":{"self":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":1,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions\/430"}],"wp:attachment":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}