{"id":537,"date":"2010-03-15T15:58:46","date_gmt":"2010-03-15T20:58:46","guid":{"rendered":"http:\/\/seoly.com\/blog\/?p=537"},"modified":"2010-03-15T15:58:46","modified_gmt":"2010-03-15T20:58:46","slug":"who-are-you-writing-for","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2010\/03\/who-are-you-writing-for\/","title":{"rendered":"Who Are You Writing For?"},"content":{"rendered":"

\"\"<\/a>It’s a simple question: Are you writing for people or for search engines?<\/p>\n

Writing for search engines is easy.\u00c2\u00a0 You take your knowledge about a topic and simply regurgitate it as text as quickly as possible while including those all important keywords.\u00c2\u00a0 If you are a bit lazier you might not even write original and just plain bad content, you’ll take an article already written on the issue and simply rewrite it, so that you trick search engines to think its unique content.\u00c2\u00a0 And if you are even lazier, you’ll just take that article, run it through a spinner, and repost it to save yourself valuable time.
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\nThe amazing thing is that you can get all of that poorly written, rewritten, or spun content to rank in the search engines.\u00c2\u00a0 You can get a handful to thousands or visitors a day (depending on which keywords you targeted and competition) to be directed to your site through search engines.\u00c2\u00a0 The fatal flaw with this system is that the end users you care about coming to your website are visitors and not search engines.<\/p>\n

After those visitors read a few sentences of your content, they are going to be driven right back to the search engine results page away from your website.\u00c2\u00a0 Sure you might hook a few straggling visitors that don’t realize your content is crap<\/a>, but the majority of these visitors will never return to your website again, and they most definitely will not convert to a conversion.<\/p>\n

I guess you could harass your visitors with CPM and popup ads, but really the amount of money you’d make from that is insignificant to what you could generate if you wrote for people to begin with.\u00c2\u00a0 Plus in due time, Google is going to realize that you content is not worthy of visitors;\u00c2\u00a0 as search engines refine their algorithms, they are going to be able to identify useless content that currently ranks<\/a> by examining everything from the actual text on page to how many users instantly return back to the serps.<\/p>\n

Anyone can write for search engines, but writing for people is an art.\u00c2\u00a0 If you are writing for visitors, then you will recognize the challenges presented.\u00c2\u00a0 To create quality content you need to<\/p>\n