{"id":36,"date":"2008-11-13T19:17:43","date_gmt":"2008-11-14T00:17:43","guid":{"rendered":"http:\/\/www.slxls.com\/blog\/2008\/11\/13\/cpm-ad-rates-drop-11-in-q3-2008\/"},"modified":"2009-06-24T14:28:37","modified_gmt":"2009-06-24T19:28:37","slug":"cpm-ad-rates-drop-11-in-q3-2008","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2008\/11\/cpm-ad-rates-drop-11-in-q3-2008\/","title":{"rendered":"CPM Ad Rates Drop 11% in Q3 2008"},"content":{"rendered":"<p>According to The Rubicon Project, CPM ad rates dropped 11% from the second quarter to the third quarter of 2008.\u00c2\u00a0 Although, the CPM ad rates have continued there downward spiral, there is significant opportunity within advertising online.\u00c2\u00a0 This CPM ad rate drop can be attributed to the downturn in the global economy.\u00c2\u00a0 Many companies have reevaluated how much money they will be spending on online advertising.\u00c2\u00a0 Regardless of the cutbacks in online advertising, growth has been made within the industry with regards to stronger technology, niche targeting, etc.\u00c2\u00a0 These improvements allow advertisers to receive more targeted traffic that is more likely to convert.\u00c2\u00a0 Currently online advertising can take advantage of the CPM ad rate drop situation because the amount that they pay per ad, visitor, and in the end, the action of the users to purchase their product all costs them less due to this drop in CPM rates.\u00c2\u00a0 Although CPM rates have continued to drop, there is definitely opportunity within the online advertising marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to The Rubicon Project, CPM ad rates dropped 11% from the second quarter to the third quarter of 2008.\u00c2\u00a0 Although, the CPM ad rates have continued there downward spiral, there is significant opportunity within advertising online.\u00c2\u00a0 This CPM ad rate drop can be attributed to the downturn in the global economy.\u00c2\u00a0 Many companies have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,69],"tags":[11,73,143,13,74],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-advertising","category-cpm-ads","tag-ads","tag-advertise","tag-advertising","tag-cpm","tag-rubicon-project"],"_links":{"self":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":1,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions\/131"}],"wp:attachment":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}