{"id":180,"date":"2009-11-08T12:26:15","date_gmt":"2009-11-08T17:26:15","guid":{"rendered":"http:\/\/slxls.com\/blog\/?p=180"},"modified":"2010-01-18T17:11:30","modified_gmt":"2010-01-18T22:11:30","slug":"dollarade-the-cpalead-alternative","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2009\/11\/dollarade-the-cpalead-alternative\/","title":{"rendered":"Dollarade – The CPALead Alternative?"},"content":{"rendered":"

Dollarade is a CPALead<\/a> like company that employs a slightly different method for users to complete surveys or offers. The benefit of Dollarade’s gateway is that it only covers the Flash content of your website; this is perfect for tv or movie streaming websites.\u00c2\u00a0 It allows your visitors to navigate around your website; they can actually see your content without needing to complete a survey.\u00c2\u00a0 Additionally, the Dollarade gateway will tend to get a higher conversion ratio for the same survey because the user will know that a working video exists on your webpage; whereas with CPALead, they may see a video under your gateway, but they do not know that it works.\u00c2\u00a0 I have previously compared CPALead revenue against CPM and popup revenue<\/a> on the same website; the results were an over 500% increase in revenue when CPALead was implemented.\u00c2\u00a0 I have done a similar comparison of CPALead against Dollarade on the same website:<\/p>\n\n\n\n\n\n\n\n\n\n
Period<\/strong><\/td>\nRevenue<\/strong><\/td>\nPage Views<\/strong><\/td>\nConv. %<\/strong><\/td>\nCPM<\/strong><\/td>\nOther Info<\/strong><\/td>\n<\/tr>\n
July 2009<\/td>\n1,028.98<\/td>\n153,405<\/td>\n19<\/td>\n6.71<\/td>\n<\/tr>\n
August 2009<\/td>\n1,449.24<\/td>\n193,610<\/td>\n21<\/td>\n7.49<\/td>\n<\/tr>\n
September 2009<\/td>\n4,003.38<\/td>\n426,910<\/td>\n19<\/td>\n9.38<\/td>\nSeason Started<\/td>\n<\/tr>\n
October 2009<\/td>\n3,866.42<\/td>\n410,275<\/td>\n16<\/td>\n9.42<\/td>\n<\/tr>\n
Cumulative 2009
\n(July-October)<\/td>\n		10,348.02<\/td>\n1,184,200<\/td>\n18<\/td>\n8.74<\/td>\nCPALead Average<\/td>\n<\/tr>\n
November 2009
\n(7 days in)<\/td>\n		795.84<\/td>\n88,238<\/td>\n20<\/td>\n9.02<\/td>\nDollarade
\nimplemented<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

It is interesting to see that Dollarade ended up generated better revenue overall due to a higher conversion ratio; it is likely that this is because Dollarade uses a slightly different method than CPALead to encourage users to complete offers.\u00c2\u00a0 Please note that even though Dollarade did generate more revenue per thousand visitors, it was only a slight increase; you should experiment between these two networks yourself to see if your results vary.\u00c2\u00a0 Also, Dollarade’s greatest strength (only covering Flash content) is also its weakness.\u00c2\u00a0 If you have a movie or tv streaming website with links to other sources (Supernova, WiseVid, etc.), your visitors will simply be able to click on these links without completing a survey offer.\u00c2\u00a0 You may need to rework part of your website, so that you are able to implement Dollarade<\/a> to its full capacity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dollarade is a CPALead like company that employs a slightly different method for users to complete surveys or offers. The benefit of Dollarade’s gateway is that it only covers the Flash content of your website; this is perfect for tv or movie streaming websites.\u00c2\u00a0 It allows your visitors to navigate around your website; they can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,68,63],"tags":[23,67,129],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-advertising","category-cpa-ads","category-domains","tag-cpa","tag-cpalead","tag-dollarade"],"_links":{"self":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":29,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":210,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions\/210"}],"wp:attachment":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}