{"id":167,"date":"2009-09-06T12:12:09","date_gmt":"2009-09-06T17:12:09","guid":{"rendered":"http:\/\/slxls.com\/blog\/?p=167"},"modified":"2009-09-06T12:12:09","modified_gmt":"2009-09-06T17:12:09","slug":"cpm-ad-rates-rise-38-in-q2-2009","status":"publish","type":"post","link":"https:\/\/seoly.com\/blog\/2009\/09\/cpm-ad-rates-rise-38-in-q2-2009\/","title":{"rendered":"CPM Ad Rates Rise 38% in Q2 2009"},"content":{"rendered":"<p>According to The Rubicon Project, CPM ad rates have risen 38% from the 1st to the 2nd quarter of 2009.  Some niche&#8217;s CPM rates rose considerable more; music websites saw 270% rise in rates compared to the <a href=\"http:\/\/slxls.com\/blog\/2009\/07\/01\/cpm-ad-rates-drop-in-q1-2009\/\">first quarter of 2009<\/a>.  This substantial rise in this niche can be attributed to The MTV Movie Awards (There was hype regarding Eminem&#8217;s encounter with the pantless Sacha Baron Cohen), the death of Michael Jackson, and ongoing tours by artists like Beyonce.  On the other hand, some industries took a hit to their CPM rates; publishers in the travel industry took a 36% drop in their CPM ad rates.\u00c2\u00a0 This can be attributed to consumer&#8217;s fear of the H1N1 virus and the current state of the economy.\u00c2\u00a0 It appears that overall, CPM ad rates have finally exited the downward spiral that they were stuck in and are now are back on the rise.\u00c2\u00a0 Publishers can expect future growth regarding ad rates as the future is no longer as bleak as it once was.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to The Rubicon Project, CPM ad rates have risen 38% from the 1st to the 2nd quarter of 2009. Some niche&#8217;s CPM rates rose considerable more; music websites saw 270% rise in rates compared to the first quarter of 2009. This substantial rise in this niche can be attributed to The MTV Movie Awards [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,69],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","hentry","category-advertising","category-cpm-ads"],"_links":{"self":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":1,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/posts\/167\/revisions\/168"}],"wp:attachment":[{"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoly.com\/blog\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}