SEO (Search Engine Optimization)

Search Rankings Aren’t The End All & Be All

CTR by ranking of the 1st SERPSearch engine rankings aren’t the most important factor when it comes to harvesting organic traffic; click through rate in the SERPs can play a much larger role than you’ve been led to believe. The leaked AOL search data is the only resource we really have to estimate click through rates on the search engine results page. The majority of people will agree that those values are pretty accurate when it comes to estimating the traffic at a certain rank. What most people don’t realize is by how large of a factor you can skew the respective CTRs at different ranks by simply improving what searchers see.

read more

It’s All About the Links

After a certain point search engine optimization is all about links.  You can only generate so much quality content or do so much on page optimization.  This isn’t to say that on page optimization is pointless, but after you spend enough time doing it, you’ll see little benefit for the amount of time you input.  Every other factor search engine ranking factor has a theoretical cap with regards to how much you can do to maximize it.  Links on the other hand are limitless.

read more

Who Are You Writing For?

It’s a simple question: Are you writing for people or for search engines?

Writing for search engines is easy.  You take your knowledge about a topic and simply regurgitate it as text as quickly as possible while including those all important keywords.  If you are a bit lazier you might not even write original and just plain bad content, you’ll take an article already written on the issue and simply rewrite it, so that you trick search engines to think its unique content.  And if you are even lazier, you’ll just take that article, run it through a spinner, and repost it to save yourself valuable time.

read more

Power of Pictures

I used to work as a clerk at a gourmet prepared food shop, and they sold sandwiches for something like $9 each.  People didn’t even hesitate to pay that price probably because they were tourists or they valued the exquisite food that we made.  Anyways, when I was first working there I used to glob dijon mustard on sandwiches like it was mayo.  My boss saw this one day and asked, “Did he ask for excessive amounts of dijon?”  I replied with a hesitant, “Uh no, why?”  She had me taste some dijon, and from then on out I put on easily one tenth of what I used to spread on.  I can laugh about it now, but I still feel bad for all of those unfortunate souls that paid $9 for a sandwich only to have a horribly unpleasant facial expression of shock with eyes wide open.  I learned that more is not always better.

read more

Linking, Commenting, & Networking

Interacting with the community of your niche is an essential step for success.  If you want people to know your website exists, then you’ll need to start engaging in these activities.

Writing superb content just doesn’t cut it anymore.  You can create a website or blog with cutting edge and novel content, but unless you promote it no one will find it.  Well, a few people might accidentally type in the url for your site and discover it, but the market you are targeting will be oblivious to your existence.  In order for people to find your website, you need to market it.

read more

Effective Resource Management in Link Building

If you have an infinite budget or endless amounts of time, then reading this post will be a complete waste of your time.  Before you go though, please fill me in on how one can acquire either of those.

For the rest of you, utilizing your time and budget effectively while link building can improve your return on investment in projects substantially.  There are a lot of factors to consider:

  • How much time do you have available?
  • What sort of budget do you have available?
  • What do you value your time at?
  • What is your link building plan?
read more