MSN

Check and Track Keyword Rank in Search Engines

This Firefox add-on, Rank Checker, is a very useful tool for quickly find out how your website ranks for a specific keyword on Google, Yahoo, and MSN.  It is quite easy to use, and once set up it can be used to track your keywords’ rank over a period of time.  Its auto update feature allows users to set it, so that it can retrieve the rank of your specified list of keywords every X days.  These ranks of your keywords can then be exported into a .csv and stored for reference or be used to track your progress up or down your keyword ranks.  I have heard of many webmaster who manually check their ranks in search engines regarding their keywords.  This is an extremely tedious task and can be completely eliminated with the use of this add-on.  There are an array of additional features that this add-on has to offer, but the core of it is quite a unique tool.  If you want to easily track or check your keyword ranks in search engines, then this Firefox add-on is something that you should not be without as a webmaster.

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Search Engine Market Share

The market share of the larger search engines are as follows: Google – 60%, Yahoo – 18%, MSN – 12%, AOL – 4%, and Ask – 2%.  Google clearly has the largest presence with regards to search engines, while Yahoo has a decent portion of the business, and MSN has a small but still noticeable presence.  Even though Google has 60% of the market, that is still only 10% more than half of the market share of search engines.  This means that as webmasters, we can not simply focus our attention on Google regarding search engine optimization.  If a webmaster solely optimizes their web site for Google, they are in reality missing out on a potential 40% of searches.  Recently, I have seen may webmasters concentrating all of their effort on their ranking with Google and completely neglecting the other search engines.  If a webmaster is creating quality content, positive link building, etc. then your rankings in all of the search engines should be fairly constant.  Instead of optimizing your site for a certain search engine, focus on all of them and your website will gain exposure and grow even more in a universal manner.

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Yahoo Rejects Microsoft’s Offer

Yahoo Inc. is set to reject Microsoft’s $44.6 billion dollar offer ($31 per share) because they believe that this bid was an under value of the companies true net worth. Yahoo thinks that Microsoft is trying to take advantage of them, while they are weak, and steal the company for a low price. It is still possible for Microsoft to obtain Yahoo through other means. Microsoft can always return to Yahoo with another bid for the company; analysts have estimated that Microsoft may pay as much as $35 per share. However, sources say that Yahoo is unlikely to accept any offers under $40 per share. Additionally, Microsoft could take this deal straight to the stockholders. Things are sure to change in the upcoming days, but the question we are all wondering about is: what will Microsoft’s response be to Yahoo’s decline?

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Yahoo + MSN (Microsoft) vs. Google?

If Microsoft’s purchase of Yahoo does go through, which seems to be a likely possibility at the time being, how will the search engine industry change?  I believe that the MSN  and Yahoo’s combination will have a greater chance to steal market share from Google.  A sharing of technology after the potential merger could mean better algorithms, which would result in overall better results to compete with Google.  However, at the heart of this issue lies Google’s strong hold on the search engine market.  Google’s name is known everywhere and their reputation is well respected.  I feel that Google’s search engine simply produces better results in the majority of situation due to better algorithms, which simply out power their competition: Yahoo, MSN, etc.  If the Microsoft’s merger with Yahoo does happen, will these two David’s be able to encroach further into the search engine industry that Goliath Google has under control?  The merger opens the possibility for growth, but in the end I think that Google will still dominate the search engine industry unless they really drop the ball many, many times.

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