Posted on Mar 9, 2010
I used to work as a clerk at a gourmet prepared food shop, and they sold sandwiches for something like $9 each. People didn’t even hesitate to pay that price probably because they were tourists or they valued the exquisite food that we made. Anyways, when I was first working there I used to glob dijon mustard on sandwiches like it was mayo. My boss saw this one day and asked, “Did he ask for excessive amounts of dijon?” I replied with a hesitant, “Uh no, why?” She had me taste some dijon, and from then on out I put on easily one tenth of what I used to spread on. I can laugh about it now, but I still feel bad for all of those unfortunate souls that paid $9 for a sandwich only to have a horribly unpleasant facial expression of shock with eyes wide open. I learned that more is not always better.
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Posted on Feb 6, 2010
If you can attain the #1 ranking for a (relatively) competitive search term, you can drive a lot of targeted traffic to your website. Winning the battle for the #1 ranking can exponentially increase your traffic. Too many people are targeting a range of search terms that is simply too wide. If you were trying to become a professional athlete, you would not spend time training for every possible sport. You would pick the sport that has the most potential and run with it. I’m not saying that you should focus all of your link building efforts on a single term, but shifting the focus of your link building campaigns and resources to your money keyword is an intelligent choice.
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Posted on Jan 20, 2010
Yahoo Answers is a surprisingly useful resource to give a new or existing website a shot of adrenaline. The community is full of legitimate people, who actually answer questions, and spammers, who are abusing it for traffic and backlinks. Yahoo does a decent job suspending (aka banning) the accounts of these spammers, but it really is a futile effort as the spammers can just make new accounts. Another method of deterring spamming is that links on Yahoo Answers appear clickable only if the user posting is level 2 or above. On the plus side, this banning keeps Yahoo Answers from becoming a complete cesspool. You can choose to be a full out spammer, borderline spammer, or a more genuine user. All will have their respective pros and cons.
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Posted on Jan 19, 2010
I’m going to give you a bit of background prior to diving into the Google over optimization penalty that a website of mine received. I recently bought a website for 6 months revenue ($1,000) after haggling down the seller from 9 months revenue; this website’s niche can be quite variable and the seller needed money, hence its relatively low price. This site had stable serps for the past 8 months for a nice variety of search terms; it did not require any upkeep. Additionally, it had decent backlinks – a few hundred blog comments and blogroll links on the rest of the previous owners related websites.
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Posted on Jan 6, 2010
Website trust and authority are completely different things; they are commonly clumped together and confused. Website trust is essentially a measure showing search engines that a website provides real value and does not engage in unethical techniques (aka blackhat seo). Where your backlinks are from is an important factor in domain / website trust. If you have backlinks from highly trusted editorial websites (Newspapers, universities, goverment sites, professional associations, etc.), then you will more likely be trusted than a website which only has backlinks from spammy or bad neighborhoods.
The other side to this determining trust is who you link out to. If you link to non-reputable and spammy resources, then your website will lose trust. One last factor may play into the trust that is designated to a certain domain or websites; this is registration details. Google is a registrar of domains; thus they can see who owns what domains, and they already know what these websites link to. If the majority of your portfolio contains spammy or link farm like websites, one could make the assumption that on a whole, domains with your contact details could be flagged as having a greater chance of not being trustworthy. These are the factors that play into determining the trust a domain or website has.
Website authority is a bit simpler to understand; authority is a measure of how many website link to your domain and how these websites link to you. Different links hold various authorities; the sum of these links and the authority associated with them determines your authority. Google PageRank was once a good measure of authority, but it has recently been tainted by manipulative webmasters. Google likely accounts for this tainting by adjusting the trust of these websites. The diversity of a websites link profile is another factor. If your website has 100 links from 1 different website, this will not be as affective at raising authority as having 100 links from 25 different websites.
Authority can also be considered on a webpage to webpage basis compared to trust which is generally viewed as a global website factor. A singular webpage of a website may have authority, while the rest of the website might be filled with non-authoritative content. This touches upon the concept of deep linking and the importance of building deep links. Domain / website authority and trust can be broken down into these concepts, but their value to a website in seo is clearly significant.
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Posted on Oct 22, 2009
There is clearly a bias regarding search engines giving the webpage that exists (aka is indexed) first a boost in the search engine rankings. Another way to look at this ranking factor is as the age of a webpage. An older webpage is given more authority by search engines, like Google. By being the first or one of the first to post regarding a new upcoming topic or keyword phase, that webpage is given an advantage over a webpage that is posted a week or a month later. When a new keyword phase first comes about, there are a few webpages in existence referencing or mentioning it. As word starts to get around, there is a huge influx of new webpages that are created that will target this keyword phase; then the amount of webpages that are created drops down and stabilizes to a constant level, until a new fade or popularity occurs and repeats the same process.
If you are one of the lucky and few people who first post and provide information regarding this keyword phase, your webpage will have a distinct advantage over all of the webpages that target that keyword phase. I have seen instances where a website with little authority or age itself and a moderately aged review post with no links pointing toward it and little on page optimization outranks a well optimized and linked to post on a more authoritative domain.
The first review post had little going for it aside from being one of the first to write a review prior to the huge spike of posts that followed. The second website posted their review after this spike and likely ranked for this keyword phase because of their quality on page optimization, links, and the authority of the website. In addition to the benefits provided by search engines, being the first to post also give other advantages. When that huge spike occurs and even after as the topic dies down, people that write about it will be more likely to cite and/or link to your webpage because of its age and the visibility of it in search engines.
Better visibility in search engines essentially means that the higher you rank for a keyword phase, the more likely people will be to link to you simply because you rank for that phase. Granted having quality content helps increase the chances of people linking to you, even if you content is sub par compared to other websites in the rankings, people will still link to the higher ranked website more often than not. The benefits of being the first to post are important with regards to search engine rankings and linking. Instead of trying to catch up with all of the runaway popular keyword phrases, try to be one of the first to post about a new up and coming topic.
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