Marketing

What’s The Bottom Line?

Original artist: http://www.flickr.com/photos/stopdown/1952930973/At the end of the a day, what do you care about?  Is it number of sales, new feed subscribers, or just overall revenue?  It’s all dependent upon what your values and end goals are.  Maybe it’s a mix of factors that you’re concerned with, and in that case evaluating and improving upon them becomes much more complex.

For the sack of simplicity, let’s say your end goal is driving up revenue.  There are a lot of factors that can cause it to grow that includes everything from increasing the cost of a product to improving the amount of organic traffic.  The trick is understanding how changes you implement actually make a difference.  In order to distinguish what’s happening it’s best to only make a single alteration at a time.

read more

Linking, Commenting, & Networking

Interacting with the community of your niche is an essential step for success.  If you want people to know your website exists, then you’ll need to start engaging in these activities.

Writing superb content just doesn’t cut it anymore.  You can create a website or blog with cutting edge and novel content, but unless you promote it no one will find it.  Well, a few people might accidentally type in the url for your site and discover it, but the market you are targeting will be oblivious to your existence.  In order for people to find your website, you need to market it.

read more

Stop Reading & Start Writing

How much time do you spend per day just reading? An hour, two, maybe even more.

If you spent that time writing, how much quality content could you create? A couple fantastic posts probably.

It is time to look at how you budget your time.  I am by no means saying stop reading all of your favorite blog posts, but instead I am pointing out the fact that there should be a balance between how much time you read and how much time you allocate to writing.

read more

Gotta Love Quick Flips

Making well over a $100 per hour has never been easier while flipping websites:

I’m going to refrain from adding 10-20 more proof pictures, otherwise this would just look like a sleazy eBook product minus the “real” reviews from satisfied customers.

The process if pretty simple: Buy a website for $100-$300, then sell the same website for $500-$1,000 at another platform.  However, this method is easier said then done, and if you don’t know what you’re doing you can end up with a number of websites and a lot of wasted time.  Websites that I try to buy have the following specifications:

  • Established website with authority and trust
  • Age of 1+ year – the older the better
  • Numerous quality backlinks – the more (diverse) the better
  • Not deindexed in search engines
  • Little maintenance required
  • Revenue: $0+ / month
  • Traffic: 0+ / month
read more

Twitter – “What is it good for. Absolutely nothing.”

Twitter is trash and nothing more than a time sink.  You might as well become a WOW addict.  Twitter takes the concept of Facebook status updates to a new level of pointlessness; it is about as useless as a screen door on a submarine.  Some common tweets I see are:

  • Just got out of the shower.
  • Is headed off to an exciting day in NYC!!@
  • Got stuck in traffic. Sad face.
  • Hey babie, check me out…i just uploaded some pics at ***.com
  • Victory is ours! (Reference to Ashton Kutcher’s race to 1,000,000 followers)

I could care less about all of those things and so should all of you.

read more

Jump Start With Yahoo Answers

Yahoo Answers is a surprisingly useful resource to give a new or existing website a shot of adrenaline.  The community is full of legitimate people, who actually answer questions, and spammers, who are abusing it for traffic and backlinks.  Yahoo does a decent job suspending (aka banning) the accounts of these spammers, but it really is a futile effort as the spammers can just make new accounts.  Another method of deterring spamming is that links on Yahoo Answers appear clickable only if the user posting is level 2 or above.  On the plus side, this banning keeps Yahoo Answers from becoming a complete cesspool.  You can choose to be a full out spammer, borderline spammer, or a more genuine user.  All will have their respective pros and cons.

read more