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	<title>SEOly Blog &#187; Advertising</title>
	<atom:link href="http://seoly.com/blog/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://seoly.com/blog</link>
	<description>Using experience and data to gain seo insight</description>
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		<title>How To Use CPALead?</title>
		<link>http://seoly.com/blog/2010/01/how-to-use-cpalead/</link>
		<comments>http://seoly.com/blog/2010/01/how-to-use-cpalead/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 18:25:04 +0000</pubDate>
		<dc:creator>Stephen Quallich</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[CPALead]]></category>

		<guid isPermaLink="false">http://slxls.com/blog/?p=219</guid>
		<description><![CDATA[CPALead is a great method to monetize certain websites; I have already demonstrated how it can improve a websites revenue stream by over 500% in Why use CPALead? and CPALead Revisited.  Unfortunately, some people just do not know how or when to implement CPALead properly.  You can not  just put it on any website and [...]]]></description>
			<content:encoded><![CDATA[<p>CPALead is a great method to monetize certain websites; I have already demonstrated how it can improve a websites revenue stream by over 500% in <a href="http://seoly.com/blog/2008/11/12/why-use-cpalead/">Why use CPALead?</a> and <a href="http://seoly.com/blog/2009/08/01/cpalead-revisited/">CPALead Revisited</a>.  Unfortunately, some people just do not know how or when to implement CPALead properly.  You can not  just put it on any website and hope for the best; it just does not work that way.  CPALead is only effective at monetizing specific niches.  If you put a gateway on any old website, you are just going to piss off your visitors, not make any money, and overall just be a failure.  So some niches that you can use CPALead on properly to monetize are the following:</p>
<ul>
<li><strong>Torrents</strong></li>
</ul>
<p style="padding-left: 30px;">Download popular trail / cracked software or movies.  Add these files to a password protected zip file; then, add this password protected zip file to another, non-password protected, zip file with a readme.txt in it.  In the readme.txt file of the torrent, instruct the user to go to a website in order to get the password to the zip file.  The user will be forced to complete a survey on your website, if they want to gain access to the content of the password protected file.</p>
<ul>
<li><strong>TV / Movie Streaming</strong></li>
</ul>
<p style="padding-left: 30px;">Making a TV / movie streaming website is quite simple, but making it become popular or have substantial traffic is a whole different matter.  If you are knowledgeable with SEO and/or have the resources, then getting a website to have a few thousand visitors a day from search engines is a cakewalk.  Most people can not do this, and then come to the conclusion that CPALead sucks &#8211; They could not be further from the truth.  Before you come to such a conclusion, become knowledgeable or use the following second tier methods.  Create video trailers (with your website url in he corner) and upload them to YouTube, repeat this process until you have carpal tunnel syndrome or are satisfied with your profits.  This method is very spammy and black hatish.  Thus I would not recommend it, but if you can not do SEO, you get suck with these second tier shit methods that still work.  Another option is to simply spam TV / movie linking websites (SideReel, TVDuck, Yidio, etc.) with your urls when you do not have CPALead on them.  After all of your links have been approved, then you can add the CPALead gateway onto your website.  Your links will slowly be reported and removed; your website will likely eventually become banned as well.  So repeat this process with new websites until you have carpel tunnel syndrome or are satisfied with your profits.  My suggestion to you is that you avoid these second tier shit methods that work at all costs, instead learn SEO and steer clear of the black hat arena.</p>
<ul>
<li><strong>eBooks</strong></li>
</ul>
<p style="padding-left: 30px;">Gather eBooks from whatever resources you have available.  You can acquire eBooks from a variety of sources: free download (on forums), buy, or write them yourself.  Promote these Ebooks with <a href="http://seoly.com/blog/2009/01/28/importance-of-top-search-engine-rankings/">SEO</a> (you really ought to learn this already), social media linking, comments on blogs, forum posts, etc.  Require the user to complete a survey or offer prior to giving them access to their desired eBook.</p>
<ul>
<li><strong>Coupons / Vouchers / Authentication Codes / Software<br />
</strong></li>
</ul>
<p style="padding-left: 30px;">Create a website with coupons, vouchers, or authentication codes for a variety of products; continue to add different ones until you have carpel tunnel syndrome.  Find a method of driving traffic to your website &#8211; same concept as with eBooks.  To add on to that, another means of driving traffic is going directly to the source.  For example, I have seen people that will post / spam their link in online MMORPG&#8217;s, such as RuneScape, for free bot software.  Interested users will go to the website expecting a free download, but they will be required to complete a CPALead offer first.  Having something that your visitors want and need, but making them complete an offer first is quite effective; this can be applied to many things &#8211; think outside the box.</p>
<ul>
<li><strong>FaceBook Applications</strong></li>
</ul>
<p style="padding-left: 30px;">FaceBook Applications are a complete waste of time, yet people still continue to play them and send constant annoying invitations about them to their friends.  I hate FaceBook apps almost as much as I despise Twitter, but that does not mean that I will not try to make money off of it.  The user base of FaceBook apps is enormous; once an app goes viral, the cash will really flow in.  Designing a FaceBook app can be semi-expensive ($500-1,000).  After you have an application, the trick is not just hoping it become viral, but making it do so.  Note that this costs money, but proper marketing and campaigns can be utilized, so that your app spreads like a virus and gets the push it needs to become viral.  FaceBook apps will by far be the most profitable to use in conjunction with CPALead.  However, they will also require the most initial investment to get them started.</p>
<p>All these methods can generate massive amount of money, some touch into the black hat area, others are more legitimate.  Whatever method you choose to use, do not complain CPALead does not make money &#8211; You are completely wrong.  If this is the case, try a different approach or an all together different method.  Be persistent because most of these methods require tedious work that needs to be repeated over and over.  I am sorry that making money might bore some of you, but that&#8217;s why acquiring effective traffic driving methods is extremely important.  I would appreciate it if you use my <a href="http://slxls.com/cpalead.php">CPALead referral code</a>, as you lose nothing and I gain 5% of your earnings, otherwise CPALead just pockets it.</p>
]]></content:encoded>
			<wfw:commentRss>http://seoly.com/blog/2010/01/how-to-use-cpalead/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Dollarade &#8211; The CPALead Alternative?</title>
		<link>http://seoly.com/blog/2009/11/dollarade-the-cpalead-alternative/</link>
		<comments>http://seoly.com/blog/2009/11/dollarade-the-cpalead-alternative/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 17:26:15 +0000</pubDate>
		<dc:creator>Stephen Quallich</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[Domains]]></category>
		<category><![CDATA[CPALead]]></category>
		<category><![CDATA[Dollarade]]></category>

		<guid isPermaLink="false">http://slxls.com/blog/?p=180</guid>
		<description><![CDATA[Dollarade is a CPALead like company that employs a slightly different method for users to complete surveys or offers. The benefit of Dollarade&#8217;s gateway is that it only covers the Flash content of your website; this is perfect for tv or movie streaming websites.  It allows your visitors to navigate around your website; they can [...]]]></description>
			<content:encoded><![CDATA[<p>Dollarade is a <a href="http://slxls.com/blog/2008/11/12/why-use-cpalead/">CPALead</a> like company that employs a slightly different method for users to complete surveys or offers. The benefit of Dollarade&#8217;s gateway is that it only covers the Flash content of your website; this is perfect for tv or movie streaming websites.  It allows your visitors to navigate around your website; they can actually see your content without needing to complete a survey.  Additionally, the Dollarade gateway will tend to get a higher conversion ratio for the same survey because the user will know that a working video exists on your webpage; whereas with CPALead, they may see a video under your gateway, but they do not know that it works.  I have previously <a href="http://slxls.com/blog/2009/08/01/cpalead-revisited/">compared CPALead revenue against CPM and popup revenue</a> on the same website; the results were an over 500% increase in revenue when CPALead was implemented.  I have done a similar comparison of CPALead against Dollarade on the same website:</p>
<table style="height: 154px;" border="0" width="496">
<tbody>
<tr>
<td><strong>Period</strong></td>
<td style="text-align: right;"><strong>Revenue</strong></td>
<td style="text-align: right;"><strong>Page Views</strong></td>
<td style="text-align: right;"><strong>Conv. %</strong></td>
<td style="text-align: right;"><strong>CPM</strong></td>
<td><strong>Other Info</strong></td>
</tr>
<tr>
<td>July 2009</td>
<td style="text-align: right;">1,028.98</td>
<td style="text-align: right;">153,405</td>
<td style="text-align: right;">19</td>
<td style="text-align: right;">6.71</td>
</tr>
<tr>
<td>August 2009</td>
<td style="text-align: right;">1,449.24</td>
<td style="text-align: right;">193,610</td>
<td style="text-align: right;">21</td>
<td style="text-align: right;">7.49</td>
</tr>
<tr>
<td>September 2009</td>
<td style="text-align: right;">4,003.38</td>
<td style="text-align: right;">426,910</td>
<td style="text-align: right;">19</td>
<td style="text-align: right;">9.38</td>
<td>Season Started</td>
</tr>
<tr>
<td>October 2009</td>
<td style="text-align: right;">3,866.42</td>
<td style="text-align: right;">410,275</td>
<td style="text-align: right;">16</td>
<td style="text-align: right;">9.42</td>
</tr>
<tr>
<td>Cumulative 2009<br />
(July-October)</td>
<td style="text-align: right;">10,348.02</td>
<td style="text-align: right;">1,184,200</td>
<td style="text-align: right;">18</td>
<td style="text-align: right;">8.74</td>
<td>CPALead Average</td>
</tr>
<tr>
<td>November 2009<br />
(7 days in)</td>
<td style="text-align: right;">795.84</td>
<td style="text-align: right;">88,238</td>
<td style="text-align: right;">20</td>
<td style="text-align: right;">9.02</td>
<td>Dollarade<br />
implemented</td>
</tr>
</tbody>
</table>
<p>It is interesting to see that Dollarade ended up generated better revenue overall due to a higher conversion ratio; it is likely that this is because Dollarade uses a slightly different method than CPALead to encourage users to complete offers.  Please note that even though Dollarade did generate more revenue per thousand visitors, it was only a slight increase; you should experiment between these two networks yourself to see if your results vary.  Also, Dollarade&#8217;s greatest strength (only covering Flash content) is also its weakness.  If you have a movie or tv streaming website with links to other sources (Supernova, WiseVid, etc.), your visitors will simply be able to click on these links without completing a survey offer.  You may need to rework part of your website, so that you are able to implement <a rel="nofollow" href="http://slxls.com/dollarade.php">Dollarade</a> to its full capacity.</p>
]]></content:encoded>
			<wfw:commentRss>http://seoly.com/blog/2009/11/dollarade-the-cpalead-alternative/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>CPM Ad Rates Rise 38% in Q2 2009</title>
		<link>http://seoly.com/blog/2009/09/cpm-ad-rates-rise-38-in-q2-2009/</link>
		<comments>http://seoly.com/blog/2009/09/cpm-ad-rates-rise-38-in-q2-2009/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 17:12:09 +0000</pubDate>
		<dc:creator>Stephen Quallich</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPM]]></category>

		<guid isPermaLink="false">http://slxls.com/blog/?p=167</guid>
		<description><![CDATA[According to The Rubicon Project, CPM ad rates have risen 38% from the 1st to the 2nd quarter of 2009. Some niche&#8217;s CPM rates rose considerable more; music websites saw 270% rise in rates compared to the first quarter of 2009. This substantial rise in this niche can be attributed to The MTV Movie Awards [...]]]></description>
			<content:encoded><![CDATA[<p>According to The Rubicon Project, CPM ad rates have risen 38% from the 1st to the 2nd quarter of 2009.  Some niche&#8217;s CPM rates rose considerable more; music websites saw 270% rise in rates compared to the <a href="http://slxls.com/blog/2009/07/01/cpm-ad-rates-drop-in-q1-2009/">first quarter of 2009</a>.  This substantial rise in this niche can be attributed to The MTV Movie Awards (There was hype regarding Eminem&#8217;s encounter with the pantless Sacha Baron Cohen), the death of Michael Jackson, and ongoing tours by artists like Beyonce.  On the other hand, some industries took a hit to their CPM rates; publishers in the travel industry took a 36% drop in their CPM ad rates.  This can be attributed to consumer&#8217;s fear of the H1N1 virus and the current state of the economy.  It appears that overall, CPM ad rates have finally exited the downward spiral that they were stuck in and are now are back on the rise.  Publishers can expect future growth regarding ad rates as the future is no longer as bleak as it once was.</p>
]]></content:encoded>
			<wfw:commentRss>http://seoly.com/blog/2009/09/cpm-ad-rates-rise-38-in-q2-2009/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>CPALead Revisited</title>
		<link>http://seoly.com/blog/2009/08/cpalead-revisited/</link>
		<comments>http://seoly.com/blog/2009/08/cpalead-revisited/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 18:27:58 +0000</pubDate>
		<dc:creator>Stephen Quallich</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[Pop-Ups]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[CPALead]]></category>

		<guid isPermaLink="false">http://slxls.com/blog/?p=147</guid>
		<description><![CDATA[I first mentioned CPALead months ago when it was a newer CPA program within the industry.  Since then, CPALead has distinguished themselves as an excellent choice for webmasters when they are considering CPA advertising.  For example, I just started to use CPALead on a watch tv online niche website, and the earnings have skyrocketed even [...]]]></description>
			<content:encoded><![CDATA[<p>I first mentioned <a href="http://slxls.com/blog/2008/11/12/why-use-cpalead/">CPALead</a> months ago when it was a newer CPA program within the industry.  Since then, CPALead has distinguished themselves as an excellent choice for webmasters when they are considering CPA advertising.  For example, I just started to use CPALead on a watch tv online niche website, and the earnings have skyrocketed even though it is currently the tv off season.  I have left my CPM ads and <a href="http://slxls.com/blog/2008/11/01/adversal-the-new-generation-of-popups/">Adversal in page popups</a> on the main pages and implemented CPALead on the episode pages.</p>
<table style="height: 241px;" border="1" width="395">
<tbody>
<tr>
<td><strong>Period</strong></td>
<td><strong>CPM Ads</strong></td>
<td><strong>Adversal</strong></td>
<td><strong>CPALead</strong></td>
<td><strong>Total Revenue</strong></td>
<td><strong>Page Views</strong></td>
<td><strong>CPM</strong></td>
<td><strong>Other Information</strong></td>
</tr>
<tr>
<td>January 2009</td>
<td style="text-align: right;">361.86</td>
<td style="text-align: right;">327.46</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">689.32</td>
<td style="text-align: right;">628,208</td>
<td style="text-align: right;">1.10</td>
</tr>
<tr>
<td>Febuary 2009</td>
<td style="text-align: right;">309.76</td>
<td style="text-align: right;">243.96</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">553.72</td>
<td style="text-align: right;">529,620</td>
<td style="text-align: right;">1.05</td>
</tr>
<tr>
<td>March 2009</td>
<td style="text-align: right;">303.82</td>
<td style="text-align: right;">181.79</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">485.61</td>
<td style="text-align: right;">421,126</td>
<td style="text-align: right;">1.15</td>
</tr>
<tr>
<td>April 2009</td>
<td style="text-align: right;">443.01</td>
<td style="text-align: right;">171.54</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">614.55</td>
<td style="text-align: right;">493,125</td>
<td style="text-align: right;">1.25</td>
</tr>
<tr>
<td>May 2009</td>
<td style="text-align: right;">423.48</td>
<td style="text-align: right;">174.06</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">597.54</td>
<td style="text-align: right;">418,777</td>
<td style="text-align: right;">1.43</td>
<td>Season ended</td>
</tr>
<tr>
<td>June 2009</td>
<td style="text-align: right;">154.44</td>
<td style="text-align: right;">67.11</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">221.55</td>
<td style="text-align: right;">201,270</td>
<td style="text-align: right;">1.10</td>
</tr>
<tr>
<td>July 2009</td>
<td style="text-align: right;">63.23</td>
<td style="text-align: right;">27.51</td>
<td style="text-align: right;">1,028.98</td>
<td style="text-align: right;">1,119.72</td>
<td style="text-align: right;">153,405</td>
<td style="text-align: right;">7.30</td>
<td>CPALead implemented</td>
</tr>
</tbody>
</table>
<p>Not only does the addition of CPA advertising dramatically increase the website&#8217;s profit, but the average CPM increases substantially.  Instead of making ~$1.18 / 1,000 page views, this website is making $7.30 / 1,000 page views.  This means that when this tv series starts up again with their new season I will be earning thousands of dollars per month instead of hundreds per month.  Over a 500% increase in profit margin can be seen after the implementation of CPALead on this website.  Note that the profit from CPA ads is a lot bouncier and more variable on a daily basis compared to CPM ads; this website earned anywhere from $20 to $75 from CPALead depending on the day.  Acknowledge that daily profits may be more variable when using CPA ads, but for this website average profit saw a considerable increase.  Does this mean that you should use CPALead on all of your websites?  Absolutely not; CPALead works fantastic on some websites, but on others it may even drop your net profit and CPM.  If you do plan on implementing CPALead or other CPA advertising methods, I strongly encourage you to track your CPM and profit over the period of a week or month, so that you can see if <a href="http://slxls.com/cpalead.php">CPALead</a> (You loss nothing by signing up under my referral code) is the right thing for your website.</p>
]]></content:encoded>
			<wfw:commentRss>http://seoly.com/blog/2009/08/cpalead-revisited/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>CPM Ad Rates Drop in Q1 2009</title>
		<link>http://seoly.com/blog/2009/07/cpm-ad-rates-drop-in-q1-2009/</link>
		<comments>http://seoly.com/blog/2009/07/cpm-ad-rates-drop-in-q1-2009/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:58:46 +0000</pubDate>
		<dc:creator>Stephen Quallich</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[rubicon project]]></category>

		<guid isPermaLink="false">http://slxls.com/blog/?p=134</guid>
		<description><![CDATA[According to the Rubicon Project, CPM ad rates significantly dropped from the fourth quarter of 2008 to the first quarter of 2009.  This drop was expected because seasonal pressures, post-holiday budget adjustments generally result in a 20-30% drop in CPM ad rates.  Additionally, the global economic crisis has had a clear impact on the advertising [...]]]></description>
			<content:encoded><![CDATA[<p>According to the Rubicon Project, CPM ad rates significantly dropped from the fourth quarter of 2008 to the first quarter of 2009.  This drop was expected because seasonal pressures, post-holiday budget adjustments generally result in a 20-30% drop in CPM ad rates.  Additionally, the global economic crisis has had a clear impact on the advertising industry.  CPM ad rates alone can not determine the health of the advertising industry though, one must compare overall revenue and traffic performance as well.  When same site and all site comparisons were examined for this quarter , it was found that there was significant growth in traffic and overall revenue amidst the lower CPM ad rates.  As CPM ad rates have continued to drop, the online advertising industry has been remodeling and expanding.  At the beginning of 2008, there were approximately 300 networks in existence, and now there are over 400 advertising networks.  Also, these ad networks have been attempting to improve their efficiency and performance in order to bet out the competition.  There has been a shift to a more performance oriented focus.  By improving their efficiency, these ad networks have been able to better optimize ads, so that they are more likely to reach the target audience, which result in better performance for the advertisers and the publishers.  Although, CPM ad rates have continued their decline, advertising revenue has increased for publishers and there are more opportunities for advertisers.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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