Comments on: Benefits of Long Tail Keywords http://seoly.com/blog/2009/02/24/benefits-of-long-tail-keywords/ Using experience and data to gain seo insight Sun, 21 Mar 2010 19:09:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alan Mitchell http://seoly.com/blog/2009/02/24/benefits-of-long-tail-keywords/comment-page-1/#comment-218 Alan Mitchell Sun, 09 Aug 2009 23:52:45 +0000 http://www.slxls.com/blog/?p=62#comment-218 I agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches. I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to a similar conclusions to yourself: that long-tails often rank better because they have less competition. I also found that that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO. I agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches.

I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to a similar conclusions to yourself: that long-tails often rank better because they have less competition.

I also found that that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO.

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